Remember that light changes as the angle of the sun shifts throughout the season. If you live in the upper half of the U.S., choose a site that will offer full sun year-round. The more sun you have, the more flowers your plants will produce. In the lower half of the U.S., choose spots with a little bit of afternoon shade. This protects blossoms from the scorching sun and helps your flowers last longer.

To plant in a garden, choose a spot with bright but indirect light, so cuttings won't be stressed by too much sun or heat. Northern and eastern exposures are perfect rooting spots. Cultivate the soil in your new propagation bed about 4 to 6 inches deep, so it crumbles easily. If your soil is heavy, incorporate a small amount of sand, so that new roots can penetrate without much effort.
Hi Katherine, You may have hit the reason. One of the most common reasons for roses not blooming well is the use of high nitrogen fertilizers or the over use of them. This will result in few to no blooms or small blooms and lots of foliage. Use a well balanced food or fertilizer when feeding your roses so that all of the rose’s nutritional needs are met.

Fertilizer: Roses are heavy feeders, and will benefit from a steady supply of nitrogen, phosphorus and potassium. You can provide these nutrients with either liquid or granular fertilizers, at a ratio of approximately 5-8-5. In most cases, regular applications of compost, rotted manure, fish emulsion and seaweed extracts will provide roses with all the nutrients they need. These organic amendments also help to moderate pH imbalances and stimulate beneficial soil life. Other organic amendments favored by rose growers include greensand, black rock phosphate and alfalfa meal.
Monitor the rose cuttings to ensure they’re hydrated and taking root. Keep an eye on the cuttings to make sure they’re never dried out, as well as to make sure the cuttings are taking root. You can test to see if the roots are growing by gently tugging on the cuttings. You should be able to feel a slight resistance after a week or 2, meaning the roots are growing well.[13]
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