Fertilize the roses. After they are established, roses should be fertilized a few times per growing season. Use fertilizer (either liquid or granule) in early spring, when you see the first few leaves sprout. Use it again after the first bloom, and again if there's another bloom. Stop fertilizing the roses at the end of the summer, just before Labor Day.
Pests and diseases: Prevention is the best way to avoid pest and disease problems. Start with disease-resistant varieties, keep plants in healthy condition (well fertilized and well watered), maintain good air circulation, keep foliage dry, and remove any diseased foliage or spent flowers. For Japanese beetle grubs, use beneficial nematodes or Milky Spore (Bacillus popilliae). Rose Rx is effective against scale, spidermites and aphids. For more information, see the Pest and Disease Finder.
Fertilizer: Roses are heavy feeders, and will benefit from a steady supply of nitrogen, phosphorus and potassium. You can provide these nutrients with either liquid or granular fertilizers, at a ratio of approximately 5-8-5. In most cases, regular applications of compost, rotted manure, fish emulsion and seaweed extracts will provide roses with all the nutrients they need. These organic amendments also help to moderate pH imbalances and stimulate beneficial soil life. Other organic amendments favored by rose growers include greensand, black rock phosphate and alfalfa meal.